Anna Caig, communications expert
Anna Caig has worked in communications for 17 years, specialising in media relations, reputation management and strategic marketing campaigns.
Anna tutors on the MA Journalism course at the University of Sheffield and is the former Head of Communications at Sheffield City Council. She writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog Murder Underground Broke The Camel’s Back.
She began her training business to help writers to build their brand and reach more readers. She now works with traditionally and independently published writers, as well as helping creatives in any discipline find a wider audience. Since setting up Anna Caig Communications, she has worked with over 250 authors to spread the word about their work in a way that is authentic to their values and reflects why they write in the first place.
What writers say about Anna’s course
Suzanne Snow, author, says: “Over our four sessions, Anna has provided informative, relevant and expert content that I’ve found so helpful as I approach the publication of my first book. Anna delivers her sessions with great professionalism, warmth, enthusiasm and insight. I would recommend her services to anyone looking for communications and marketing content and advice.”
Samantha Wynne-Rhydderch, poet, says: “The best course I’ve been on this year: jam-packed with ideas and tips to enable me to approach marketing my brand and my books from a range of different angles. The course was well organised and Anna was thoroughly prepared for each session. I now have the tools to set up an action plan for marketing my next book and for using social media more effectively without it swallowing up too much precious writing time.”
Kevin Sene, writer (www.meteowriter.com), says: “With Anna’s expert guidance I found it very useful to step back and ask wider questions such as why I enjoy writing, how I approach it, and how best to present that more widely. Our discussions on specific topics such as key messages and social media also gave many useful insights.”
Libby Cutts, writer, says: “I came to Anna as a new writer thinking I might be rather ahead of myself – learning about brand and marketing before I even have an agent – but I found it immensely helpful and interesting. The exercises on brand were particularly useful to a developing writer because it helped me to focus, to think about the kind of writer I want to be. These are topics that creative people would often prefer not to think about but I really came away feeling that what I learned did feed back into the creative work itself, giving it clarity and direction.”
K Short, novelist, says: “Anna provided a relaxed and informal atmosphere in which to explore how to develop a product brand and identify target audiences. The sessions were both informative and enjoyable. For my next book, I will develop a comprehensive and structured marketing plan against a timeline up to and beyond the launch date. The target audiences are now well established following the course and I will be approaching them individually using the suggested channels.”