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Synopsis: Where you explain briefly what kind of book it is, when and where it’s set and its word count; then focus on who is telling the story; what happens and why, right to the end.
Elevator pitch: The essence of what the book’s about, as attention-grabbing as you can, in one, maximum two brief sentences.
Cover letter: What makes you the ideal person to write a novel (or memoir), and this novel in particular, and more to come. In other words: your experience, expertise and any success or highlights, both within writing and your relevant work or passions. What you’re working on now this novel is finished. Why you are applying to this agent or publisher. Explain succinctly how your novel is a good fit for this agent’s list; not only that they focus on, for example, historical crime, but that there’s a gap for, say, a detective operating in the Georgian era – and that’s what you write. Note briefly what information you’ve attached/enclosed, and how to contact you.